The stock market is up, the economy is down, and we are entering a new phase of the “new normal.” Businesses across the country are re-opening within social distancing guidelines. There is great debate as to the speed that this should happen. It seems clear that leaders, mainly governmental leaders, are trying to thread a needle that kills COVID-19 within our population and restart the economy.

Here are a few things we believe: there are a lot of good people working hard for others and they will succeed at some levels, the Pandemic work is inexact science at this speed so there will be mistakes, and a tremendous amount of this is outside of our control.

So, what does winning look like?

First, let’s be reminded of Who is in control. “Be strong & courageous. Do not be frightened, and do not be dismayed, for the Lord your God is with you wherever you may go.” (Joshua 1:9) Our trust in God can bring joy to our daily lives. No, we may not be cheerful every moment. In fact, “safer at home” stinks, but right now, it is a part of life.

Next, what are your financial goals? Have you discussed these lately with your advisor? We believe winning is you reaching and maintaining these goals. It is not defined by the markets of any kind., but simply are you succeeding where you want to succeed?

Lastly, at Sound, our job is to support you in these goals. We, on your behalf, need to avoid large losses which we did by going risk-off on February 28th. We need to invest with the momentum of the markets, which we are doing by investing predominantly in bonds. Lastly, we need to determine when to invest risk-on to participate in a long-term market turn-around which we will do with our rules-based signals.

So, what does winning look like? We believe that it is joy in Christ, a solid plan, and a system we can follow to reach for our goals. We should be pleased with the outcome if we follow this process.


Investment Advisory Services offered through Sound Financial Strategies Group, LLC (SFSG), a Registered Investment Adviser. Certain representatives of SFSG are also Registered Representatives offering securities through APW Capital, Inc., Member FINRA/SIPC, 100 Enterprise Drive, Suite 504, Rockaway, NJ 07866 (800)637-3211. SFSG and APW Capital are separate and unrelated companies.
The opinions expressed are those of Sound Financial Strategies Group, LLC (“Sound”). The opinions referenced are as of the date of publication and are subject to change without notice. This information is not a recommendation to buy or sell a particular security or to invest in any particular sector. Forward-looking statements are not guaranteed. Sound reserves the right to modify its current investment strategies and techniques based on changing market dynamics or client needs, and there is no guarantee that its assessment of investments will be accurate. This information is not intended to be investment advice and does not take into account specific client investment objectives. Before investing, an investor should consider his or her investment goals and risk comfort levels and consult with his or her investment adviser and tax professional.
Sound is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. More information about Sound’s investment advisory services can be found in its Form ADV Part 2, which is available upon request. SFS-20-71
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